If You’re An Owner Of A Growing Enterprise…
Hi! My name is Stuart Tan and I’m a Corporate Consultant and Trainer. For the last 18 years I’ve been speaking to people, helping to inspire them, develop leaders and more importantly, create business leaders. Having owned both small and slightly larger organizations, I know that even you don’t really know the problem that is hindering your organization’s success.
It took me some time to figure it out. If I have good people working for me, and if I have great value in my products and services, people are going to want to clamor for them, right? Well, if you did realize that marketing and business development people are required, you’re only half right.
How many of your staff actually are able to drive the business perpetually? I wager that if you have 1 out of 10 star sales people, you’re already very lucky. These are the people that drive your business for you. Unfortunately, the crunch comes when you have to either let them go or when they run out of leads.
Introducing Perpetual Cycle Marketing
There is a difference between a marketing culture and a non-marketing culture in organizations.With a marketing culture, you set aside clear budgets for expanding and growing the business. With a non-marketing culture, you are skeptical or even unsure about the amount you need to spend on growing your business.
The truth is marketing is the life blood of an organization. If you don’t regularly carry out marketing activities, you are likely to end up blood red all over your bottom line. The key is to build a perpetual marketing system such that it consistently brings you leads.
Move Over, Consumer Internet Marketers: Why Internet Marketing Is Important To Organizations… And No Longer Just A Sales Page Concept
Organizations achieve effective marketing through the appropriate investigation of their markets. The problem is this: most internet marketers are individuals and tiny teams with little knowledge of business building processes and typically sell products that have little value to add to any organization.
The Mission Of Marketing: To Generate Leads
Lead generation is one of the most important aspects of any business. Without it, you can’t get your message out to your clients. Without it, your corporate lifeblood dries up and you cannot deliver the value propositions you want. There’s a reason why it’s not so easy…
Reason #1: Lead Generation Requires Creativity
Without effective creative campaigns, you will be unable to create the right kind of campaigns that fit in with your organization’s brand personality. It is this brand personality that determines the type of media that you should use. Just because one channel is cheap does not mean you should use it, and it takes professional experience to ascertain this.
Reason #2: It’s No Longer The Information Age… It’s The Social Age
In case you didn’t know, Facebook, YouTube and Twitter are all abuzz with news these days. If you don’t have a presence there, you’re missing the new wave. According to eMarketer.com, online spending on social ads will rise beyond $90 billion annually in 2012.
There’s a simple reason why! Products, brands and reputations don’t sell themselves. People sell products. It’s the same whether it’s an iPhone, a cup of coffee or a spa resort.
Question is… who’s selling your products? Who’s building your brand? How is your social reputation doing? If you’re confused by the social landscape, you’re already behind the game as far as most corporations are concerned.
Reason #3: Leads are created with multiple approaches
Who do you want to attract? Without a clear answer to this (and heaven forbid, an answer like… ‘everyone’) you’re shooting bullets at the wrong targets. Different strokes for different folks? Yes, that’s what we are saying, but nobody seems to care enough to have time to deal with it.
Marketing “Kung-Fu”: To Build Web Presence And Integrate Offline
The problem with most people is they see marketing channels as separate. It’s like telling a kung-fu master like Bruce Lee just to use a punch and not concentrate on the kicks, throws, twists, dodges, blocks and counterattacks. Sounds silly to limit yourself, right? Then do what the master does: be like water! An integrated marketing process will help your business do more with much, much less.
Unfortunately, who would know how to do this, if they are not versed with marketing, content, the internet, and the darned plethora of software that keeps confusing you.
Authenticity: Is Your Web Presence Authentic?
In many cases, people shout and scream over the internet. As if anyone would buy simply because someone shouted louder! The web is filled with mixed messages and poor levels of corporate interaction. You need to use the web to establish credibility among the netizens. There are some very specific ways in which you can do this.
DON’T JUMP INTO CORPORATE INTERNET MARKETING BEFORE SPEAKING TO ME: There’s So Much More To Consider!
I wrote Singapore’s first bestselling internet marketing books in the years 2007-2009, and left the internet marketing expert scene because I realized that the consumer internet marketing industry was filled with scams and cheats, and few people were willing to update their skills and knowledge to keep themselves ahead of the learning curve. Then, I left the company that published the books I wrote, and so here I am!
Rather than being a part of that I decided to use internet marketing to successfully promote my own business in Training and Education.
If you have an interest, invite me into your corporate HQ for a free presentation and experiential process presentation to your Marketing Team (bring your laptops, I will show you how it’s all done, and how I do it for my own business, no holds barred). I’d even show you exactly how it is done, and it’s impact on your Investor Relations Team, your Human Resource Team, Corporate Communications and your Management Team. After all, you need to know these things from the inside out before embarking on it.
Why Marketing for Organizations And Not Individuals?
This is a personal bias I have had for a number of years. The Internet Marketing scene is filled with opportunity seekers who burn through their credit cards faster than you can say “internet marketing”. I have no wish to be part of the cycle that fuels such crazy buying behavior.
Instead, I utilize a wholistic approach to assist organizations. After all, organizations have a clear reason to use marketing tools and strategies and to work with marketing consultants to increase their sales all the time.
In my presentation, you will find out how I think quickly to help you:
Use my expertise today.
No fees, just an offer of friendship and alliance.
Just click here and I will get back to you in 3 working days.
p.s. If you are here because you purchased the book Secrets Of Internet Millionaires, do remember it was published over 5 years ago, so many links are no longer available, and the internet moves very, very fast. The key principles still stand, and if you utilize Google well enough, you should be able to use my book as a means to reach out to other sites that provide value. Don’t give up on knowledge acquisition because it is a lifelong process. Don’t discard the book because a few links don’t work anymore. If you are a mature enough reader, you will look beyond the invalid links and consider the value of the knowledge as is and learn to maximize it.