Internet Marketing Strategy: Return On “Trust”?

Okay, I know, I know - Return on Investment is ROI, and Return on Trust is ROT. It’s an unfortunate name, but it’s beside the point. I really want to focus a lot on the issues that are facing some internet marketing players right now.

I’ve heard tonight from the people who attended my workshop, that there are a few local speakers who have absolutely no idea that they are being mentally marked down by people in the outside world for:
1. Selling to their list only
2. Promoting make money fast programs only
3. Not replying to emails
4. Not giving people a sense of connection (well at least some of the time)
5. Ignoring people

Social Media Conversation With Mark Davidson, ShiftPlusOne.com

I had the good fortune of having Mark Davidson on an interview with me. Unfortunately, the recording didn’t go through the way I wanted, and I managed to catch a snippet from the middle of the conversation (which is WHY I tell people you have to be on these calls with me).

Mark is a marketing consultant, but more importantly, uses social media as the main thrust. One thing that got me thinking was when he was able to generate 1,000 followers on Twitter within a short span of a few weeks. It blew my mind, and I realized that the reason why he was on Twitter was very much different from why I was on.

Internet Marketing Newbies: What NOT To Do On Facebook

A large number of people on Facebook are now using it for promotional purposes. Of course, this means that there is going to be a whole ton of promotional email that inundates your inbox.

If you’re a well-respected internet marketer, I don’t mind receiving some occasional emails from you. But if you are someone whom I do not know, you’d better be careful because there are many times where you will lose friends.

Internet Reputation Management Primer

To be perfectly honest, I don’t always visit blogs belonging to every internet marketing guru. However, there are exceptions to the rule, and that include some of my closer friends like Ken McArthur and Simon Leung. Recently, Ken wrote about being attacked on the internet. Well, if Jeremy “ShoeMoney” Schoemaker (who happens to be particularly well known in the affiliate marketing world - I’ve heard of him since 2006) calls someone like Ken a spammer, and John Chow (another 5-figure a month blogger) a “whiner” (tongue in cheek, really - my humble opinion), I think begs a question about what you do if and when someone attacks you online.

How to succeed with affiliate marketing

I recently read a really crappy article on how to “succeed” with affiliate marketing. In all of its 400 meager words, it said nothing about how to succeed at all. This, in my opinion, is a sign of all times: lousy articles being submitted to article directories, and even if you are a human edit article directly with generally good reputation and great content, there will be a couple of these stupid articles that get past you.