Internet Marketing Expert Series: If You Really Used Internet Marketing Well…

I spent a couple of days away and also had some time this weekend to consider the implications of internet marketing in the bigger business. Why is it that there are a lot of people who are internet marketers but don’t make much money?

I thought about it, and I realize that sometimes, the full brick and mortar business plan has probably not been thought out. The business or income streams that should be built around your internet marketing business should include the following:

Posted in Internet Marketing Expert Series

Internet Marketing Expert Series: Find Your Missed Opportunities

I was in the process of investigating affiliate marketing when I realized that many of the internet marketing experts from all over the world are VERY TIGHT with plugging gaps in their sales process.

For example, do you just have “thank you for subscribing”, or do you have an upsell page? Do you have a freebie giveaway? What do you do with that? I’ll bet this simple strategy of plugging gaps in your website structure could easily double your income if you did it right.

Posted in Affiliate Marketing, Internet Marketing Expert Series

Who is Spike Humer?

What, are you blind?!

Spike Humer, COO for Jay Abraham’s company, and one of the board members, was having a chat with me the other day. I thought he was kind of interesting because he is far more insightful than a 20-30 minutes that he was given on stage. I think the genius of the man is the fact that he knows how to exploit a business opportunity and take it to the next level. If you don’t know Spike Humer, you might be missing out on something big!

Posted in Featured Internet Marketer, Internet Marketing Expert Series

Internet Marketing Expert Series: Marketing A Site For Traffic

One of the fastest ways to generate a good amount of traffic is to create a momentum-based marketing plan. You need more than just a set of emails. You need to combine your marketing efforts with (1) a good and compelling series of content, and (2) a target location where people should go for even more.

Especially where local marketing is concerned, I would recommend that you devise your own channel for marketing. In other words, create your own newspaper, create your own media, create your own whatever, and then generate value on it. For instance, you know that one offline media you can use is a CD. If you know how to create audio CD content, you can basically create one every month. Each month, leverage on the advertising real estate on your CD covers to generate wealth for yourself.

Posted in Business Ideas, Internet Marketing, Internet Marketing Expert Series

Is Mark Victor Hansen An Internet Marketing Expert?

Lo and behold, I managed to chance upon people who are really great marketers. The first I want to boast about is Mark Victor Hansen. I managed to catch him at the National Achiever’s Congress, and he was quite the man. He stands about a head taller than me, and is charming in his ideas as usual (he’s come up with Chicken Soup of the Singaporean Soul, after all).

Posted in Internet Marketing Expert Series

Internet Marketing Expert Series: The “Tao” Of Marketing

Tao?

Ah, yes… it’s me going into my mode of “nothingness”. I think internet marketing has a very interesting set of revelations. As far as I have found, people who are doing well in internet marketing treat it as a part of their lives.

Some people, however, lay blame, abdicate responsibility, and fail to produce even the slightest reason why they must learn it. As I mentioned, this is a business that you cannot “fail” in except by not taking action.

Posted in Internet Marketing Expert Series

Internet Marketing Expert Series: guerilla marketing - Internet Marketing’s Undiscovered Frontier

I was in a very honorable position today to interview the Father of Guerilla Marketing, Jay Conrad Levinson. It’s surprising that someone with such stature and knowledge would actually be so open with his ideas. I really got some new ideas that I’m keen to implement, and generate even more new and exciting marketing plans.

After all, like I said - we are all focused more on the Marketing side of things rather than the Internet side.

Posted in Internet Marketing Expert Series

A Short Conversation With A Self-Made Billionaire

He made it, then lost it. Then it all made sense.

That’s what I gather out of Bill Bartmann, the billionaire that nobody knew. What a way to introduce oneself. I was just listening to Alex Mandossian’s virtual seminar week event on MP3 and listen to Bill being interviewed by Alex. Now, Bill has a flowery history - he made over a billion dollars only to lose it overnight when a former partner apparently cashed out (sold out?) on him.

CNN has the scoop here. Since then, hardly anything has been said about him, except the site he has of himself.

Posted in Internet Marketing Expert Series

Internet Marketing Expert Series: Do things in the right order

In any kind of marketing, we are seeking to ensure that we get our recipe right the first time around. Make sure that when you create your product, you are able to build it to a point where it:

(1) fills a need
(2) exceeds expectations
(3) produces results.

If your product is unable to do these things, you will have a crappy product and something that people will ask for a refund for. So do things right the first time around!

Posted in Business Coaching, How To Start Internet Marketing?, Internet Marketing, Internet Marketing Coaching, Internet Marketing Expert Series, Marketing Strategies

Internet Marketing Expert Series: How To Find The Right Local Target Audience

If you are doing local targeting, especially for those of you in Asia, you will need to tap into other means of finding traffic other than the regular methods. What does seem to work well includes PPC search engines such as Google Adwords which has regional and even coutry specific targeting.

However, the local marketer also needs to search for other sources to get traffic. Here are some ideas:-

Posted in Internet Marketing Expert Series