Internet Marketing Expert Series: How To Build Loyal Readership?

I read Lynn Terry’s email marketing article after she noticed a number of people unsubscribing from mailing lists. It’s obvious that there are many people who are joining and leaving email lists, particularly those from internet marketing lists. There’s too much of the same old stuff. At the end, most internet marketers are going to forget about building a loyal following. Some even stop mailing thinking that they will not lose people.

Wrong.

You have got to ensure that you keep mailing people. Every single time you mail, you will expect an opt-out rate. But as long as you are there to maintain the relationship with your users, you will end up seeing less opt-outs.

Blogging Tips: Re-using content from the web

An article on Problogger.net got me thinking about the use of reprint rights articles on the internet. Should they be used on a blog or not?

Well, in addition to what Darren says, I am tempted to believe that there are some cases for the use of reprint rights articles. Sure, there is the issue of duplicated content. However, not all articles are duplicated, and some sites actually have benefited from the republished content.

I think the keys are as such:
#1 - Use other people’s content if you have no other content.